Meet Our Staff

Ronnie grew up in Birmingham, AL and attended Ensley High School. He attended Samford University from 1970 – 1974. With over 43 years’ experience in the automotive industry Ronnie started his automotive career in 1977 selling Datsun, Pontiac, and Rolls-Royce. In 1997 Ford Motor Company offered Ronnie an opportunity to open a Ford franchise in Gadsden, AL. With help and guidance from his long time mentor, Leon Edwards of Edwards Chevrolet, Ronnie opened Ronnie Watkins Ford in Gadsden, selling our first vehicle in September of 1998. Since that time a lot has happened!

Ronnie is very active in the business. He is easily accessible and enjoys the day to day interaction with customers. While Ronnie has served on several boards over the years, he is currently serving, and has for the last 22 years, on the Board of Trustees for Samford University. Since 2010 he has served on the Board of Directors for the Ford Dealers Advertising for the Atlanta Region, served on Ford Motor Company’s Dealer Council in Dearborn, Michigan, Salvation Army Advisory Board, and the Etowah County Tourism Board. In 2020, Ronnie received national recognition as Alabama's TIME Dealer of the Year!

He is an active member in Meadowbrook Baptist Church, where he has taught a Life Group there the last 20 years. Ronnie has been married to his wife Lynn for 42 years and they have 3 daughters and 7 grandchildren. Two of his daughters are active in Ronnie Watkins Ford. Ronnie and his family live in Gadsden.

I was born and raised in Gadsden, AL. I am a high school graduate of Westbrook Christian School. I attended Gadsden Community College and then The University of Alabama, where I received a degree in Civil Engineering. I have been at Ronnie Watkins Ford since June of 2009. I am married and have one child. I enjoy hunting, sports, doing anything outdoors, and spending time with friends and family. I enjoy getting to talk with customers and help them choose the perfect vehicle to fit their needs.

I am a graduate of Gadsden High School and The University of Alabama. I enjoy boating, Alabama football, and golfing.

I have worked at RWF since 2006. I love the people that I work with and the family atmosphere that we share here.

I was born and raised in Gadsden, AL, and have spent most of my life here. I was in the first graduating class of Litchfield High School in 1978. I am married and have one daughter.

I have been in the auto industry for 28 years and with Ronnie Watkins Ford since 1998. I was fortunate to be the 1st sales employee hired by Ronnie Watkins Ford. It is a pleasure to work for a dealership that is honest, that has integrity, and is a Christian based organization.

I graduated from Anniston High School and Jacksonville State University. For over 25 years I officiated high school football, baseball, and basketball throughout East Central Alabama. I am married, and have three children and six grandchildren. I enjoy cooking and playing golf.

I have been at Ronnie Watkins Ford for over 14 years. I enjoy meeting new people and helping them reach their goals, and I love doing it in a family atmosphere.

I came to Gadsden in 1998 when Ronnie Watkins Ford opened and sold a car on my first day. I moved up to sales manager 7 months later and have watched this business grow into one of the top Ford dealerships, not only in Alabama but in the Southeast region. I am proud to have been a part of this a team that continues to lead and progress towards our goal of the being the BEST dealership in Alabama.

I love meeting new people every day and getting to see them achieve the American dream of owning a car. And also getting to help them make the best vehicle and financing choice for their family.

1960 was a big year for me. It was the year I married my wife and also the year I started working in the car business as a Wholesale Buyer. My wife and I have 2 kids and 5 grandkids. In my spare time I enjoy mowing grass and watching Alabama Football.

Ronnie Watkins and Joe Biddle have worked together since 1984. Joe was instrumental in teaching Ronnie the value of a quality pre-owned vehicle.

I am a graduate of Etowah High School. I am married with two wonderful kids. I enjoy hunting, fishing, golfing, and anything outdoors.

I have been at Ronnie Watkins Ford since 2013. I love being a part of a family business, and getting to meet new people on a daily basis.

I am a 1992 graduate of Gadsden High School. I attended Jacksonville State University and graduated from University of Phoenix. I have been employed at Ronnie Watkins Ford since 2002. In that time I have won numerous sales awards from Ford Motor Company including Legends and Leaders, Professional Sales Association, and I'm an eight time E2 Employee Excellence Winner.

In addition to working at Ronnie Watkins Ford, I enjoy giving back to the City of Gadsden and Etowah County. I serve on the Gadsden Commercial Development Authority, Gadsden Airport Authority, and I am a Reserve Deputy with Etowah County Sheriff's Department. I enjoy grilling on my Egg, bowling, and boating.

I look forward to giving you award winning service!

I am a graduate of Boaz High School and attended Jackson State where I studied Respiratory Therapy. I am married and we are parents to two sons. I enjoy Auburn football, golfing, design, and playing with my two boys!

I started working at RWF in January 2019. My favorite thing about the dealership is the managers and everyone else I work with. We help each other like a family. There isn’t a single day where I don’t laugh and smile with them. It really is a fantastic atmosphere!

I am originally from Mukwonago, Wisconsin. I moved to Alabama in 2008 to be closer to family. God has blessed me with an amazing family. I am married with two wonderful boys. I love Wisconsin Badger football but I'm always proud to also say a big Roll Tide!

I have been with Ronnie Watkins Ford since 2011. I am glad to be able to work in a family owned and operated business that is customer driven. It is a positive place to work and I look forward to serving you.

I have been a part, in some way, of Ronnie Watkins Ford since opening in 1998. My first job was in the car business at the age of 15. I worked with my Dad then also.

I attended Hoover High School before moving to Gadsden. I finished high school at Westbrook Christian School and then went on to the University of Alabama. I taught 1st grade for several years, before returning to the dealership full-time.

I married my high school sweetheart, Jacob, and we have one son. We currently live in Gadsden, AL. I enjoy playing tennis, riding horses, spending time with friends and family, and watching movies!

I truly love the people who work at this dealership. They are such a positive and fun group and have been a blessing on our life and this community. This really is a family.

I have been a part of Ronnie Watkins Ford for over 18 years. I am a graduate of the University of Alabama with a degree in Broadcast Journalism. After graduating, I moved to Atlanta and worked in the Sales and Marketing industry. After a few years, I decided to come back to Alabama and work in the family business.

I enjoy anything that has to do with fashion. I have a great love for animals, going to the beach and out on the river, but spending time with my 2 precious children, my family and my friends is definitely when I'm in my happy place!

We are truly blessed with the best employees at Ronnie Watkins Ford. They have all become part of our family. It is such a positive atmosphere here and I sincerely enjoy meeting customers on a daily basis. I am so thankful for each and every one of our customers.

I started working at Ronnie Watkins Ford in 2003, during my junior year, through the co-op program at Etowah High School. In 2012 I married my high school sweetheart and we parents to a little boy! We currently reside in Hokes Bluff. I am an avid reader and enjoy traveling, fishing, and spending time with my family and friends!

I truly love working for a family owned and operated business that does so much good for our community! One of my job duties is handling our toy drive for the Salvation Army Toys from Santa! Seeing our employees and customers come together to give local kids a great Christmas is something spectacular to be a part of!

I came to Gadsden in 1998 when Ronnie Watkins Ford opened and sold a car on my first day. I moved up to sales manager 7 months later and have watched this business grow into one of the top Ford dealerships, not only in Alabama but in the Southeast region. I am proud to have been a part of this a team that continues to lead and progress towards our goal of the being the BEST dealership in Alabama.

I love meeting new people every day and getting to see them achieve the American dream of owning a car. And also getting to help them make the best vehicle and financing choice for their family.

I graduated from Anniston High School and Jacksonville State University. For over 25 years I officiated high school football, baseball, and basketball throughout East Central Alabama. I am married, and have three children and six grandchildren. I enjoy cooking and playing golf.

I have been at Ronnie Watkins Ford for over 14 years. I enjoy meeting new people and helping them reach their goals, and I love doing it in a family atmosphere.

I am from Gadsden, Alabama. I graduated from Southside High School and attended Jacksonville State University. I am married to my wife, Kelly and we have 3 wonderful kids. I enjoy hunting and fishing.

I have been with Ronnie Watkins Ford since 2013. I enjoy getting to meet new people every day and love the people I work with.

I was born and raised in Boaz, Alabama. I graduated from West End High School and attended Gadsden State where I studied Automotive Technology. I am married and reside in Boaz.

I have been with Ronnie Watkins Ford since 2010.

I am a graduate of Emma Samson and Jacksonville State University. I have a wife and two kids and reside in Gadsden. I enjoy fishing, reading, and watching football!

I have been at Ronnie Watkins Ford since 2002. I have come to love the people that I work with and also enjoy getting to know the many customers that continue to come in over the years.

I am originally from Inverness, Florida, but moved to Alabama in 2008. I graduated from Sardis High School in 2010 and attended Gadsden State. I am a dad to 2 kids (twins ) Payton & Parker are 5 years old! I enjoy water sports, swimming, running, spending time with the kids, and riding 4-wheelers.

I started working at RWF in August 2018. I love the family atmosphere and getting to form relationships with new and long term customers.

I am from Gadsden AL. I have been married over 45 years. I have two sons and three granddaughters. I enjoy playing golf and watching my granddaughters play golf and softball.

I have been a part of Ronnie Watkins Ford since 2002. I work with some of the best people. Everyone gets along and works together to make Ronnie Watkins Ford successful.

I was born and raised in Gadsden, Alabama. I graduated from Southside High School in 1991. I served 8 years in the Army as a tank crewman (driver and gunner) and a military police officer (patrol supervisor and squad leader). I lived in Germany for 4 years. I love fishing, cooking out, recreational shooting and building military models.

I have been with Ronnie Watkins Ford since 2002.

I have been a part of Ronnie Watkins Ford for over 18 years. I am a graduate of the University of Alabama with a degree in Broadcast Journalism. After graduating, I moved to Atlanta and worked in the Sales and Marketing industry. After a few years, I decided to come back to Alabama and work in the family business.

I enjoy anything that has to do with fashion. I have a great love for animals, going to the beach and out on the river, but spending time with my 2 precious children, my family and my friends is definitely when I'm in my happy place!

We are truly blessed with the best employees at Ronnie Watkins Ford. They have all become part of our family. It is such a positive atmosphere here and I sincerely enjoy meeting customers on a daily basis. I am so thankful for each and every one of our customers.

I started working at Ronnie Watkins Ford in 2003, during my junior year, through the co-op program at Etowah High School. In 2012 I married my high school sweetheart. We currently reside in Hokes Bluff. I am an avid reader and enjoy traveling, fishing, and spending time with friends and family!

I truly love working for a family owned and operated business that does so much good for our community! One of my job duties is handling our toy drive for the Salvation Army Toys from Santa! Seeing our employees and customers come together to give local kids a great Christmas is one of my biggest blessings.